(PRESS RELEASE) NEW YORK – Royal Chain is venturing into personalized jewelry. The company has released the much-anticipated gold initials collection just in time for the holiday season.

The collection called YOURS TRULY, captures the currently trending personalized jewelry space category but focuses on Royal Chain’s strength in the gold arena. The pieces are entirely in 14K gold and feature several types of necklace styles, an adjustable bracelet, and stud earrings. While initials have long been around in other jewelry categories, Royal Chain says the increased demand in gold has left a void in what it calls the “affordable & impulsive personalized gold” category.

The company believes the trend of Initials and fashion-focused yellow gold plus the appeal of retails that start at $120 will grab consumers’ attention and that customers are more willing to invest in these types of pieces rather than spending a little less on costume. V.P. of design, Phillip Gabriel Maroof, believes customers will want to buy more than just one as self-purchases or to use as gifts.

Speaking to more traditional designs, customers can choose from a classic block letter initial pendant, a round disc style pendant, a classic block letter bolo bracelet. But on the more trend side, there are also stud earrings that are meant to be layered up and down the lobe with other earrings, as well as an oversized asymmetrical letter that retails for $375.

The series is now available for immediate delivery and Royal Chain will be rolling out a print brochure later this month. Retailers who would like access it sooner can view the new collection on royalchain.com and call the company to place orders – 800.622.0960.

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For Jim Woodard, owner of Woodard’s Diamonds & Design in Tullahoma, Tenn., when it was time for a moving sale, there was only one company to help with the event: Wilkerson. “They brought in the right team for us,” he says, remarking about the sale’s extraordinary results, including a nearly 500% monthly sales increase compared to the previous year. “I wanted to have the best in the industry. And that’s the main reason why I contacted Wilkerson.”

(PRESS RELEASE) PT NEXT, the technology arm of Pac Team Group, has announced the acquisition of software development company, CodeNameWhat. Founded by RFID software veteran Peter Shoemaker, CodeNameWhat worked with PT NEXT on the development of ARGOS, their RFID-based platform for the jewelry and timepiece industry. Shoemaker will continue advancing this platform in his new role as PT NEXT’s director of software engineering.

“We started CodeNameWhat to follow a shared passion for how inventory visibility will transform the retail experience,” said Shoemaker. “Now joining PT NEXT, we add our passion to a team that is transforming an industry.”

As the leading authority in technology innovation and IoT technology for the watch and jewelry industry, PT NEXT has developed proven turnkey solutions designed to elevate the in-store customer experience, increase operating efficiency and overall profitability.

“With the acquisition of CodeNameWhat, PT NEXT can continue to lead the design, development and implementation of cutting-edge technology solutions that are specifically designed to address our customer’s retail challenges in the jewelry and timepiece industry,” said Eric Zuckerman, president of Pac Team Group.

(PRESS RELEASE) NEW YORK – With more than four decades of experience in the diamond and fine jewelry industry, Jerry Ehrenwald, GG, ASA, announced the launch of his new venture, the Laboratory-Grown Diamond Exchange, LGDEX.org.

Headquartered in New York, N.Y. on 20 West 47th Street, the Laboratory-Grown Diamond Exchange is a first-of-its kind online international platform designed to make buying and selling laboratory-grown diamonds (LGDs) safe and easy. Submitted anonymously to the Exchange by sellers free of charge, LGDEX.org lists available LGDs for purchase. Once the listed diamond is sold, a 2.5 percent transaction fee is charged by the Exchange to both the buyer and the seller.

To ensure authenticity, all previously issued LGD reports and descriptions provided by the seller are accepted upon verification. This process is conducted by independent third-party gemological labs that provide unbiased verification that the seller’s LGDs coincide with the description received by the independent gem lab. Following the evaluation, the lab will send this confirmation as well as the purchased LGDs in a secure, sealed box to the buyer via overnight delivery.

With LGDs growing in popularity and possessing both beauty and durability, Ehrenwald considers them part of the new diamond frontier. “As an active member of the mined diamond industry for over 40 years, I know mined diamonds have value for three reasons: they are beautiful, durable and rare,” said Ehrenwald. “For LGDs, there is currently no reliable information on value, and I intend to bring insight to this part of the industry as well as to the direct consumer.”

Market data collected from LGDEX.org will inform the Laboratory-Grown Diamond Price Index, which will publish actual cash asking prices on a regular basis, providing authoritative insight on LGD values. This price list is prepared independently by the Exchange in collaboration with the GemGuide of Gemworld International, which does not buy or sell gemstones, but rather conducts research and pricing. While LGDEX.orgincludes the consumer market, the Index will only reflect business-to-business prices. The information from the Index will also serve as a resource for those needing to determine value for undertakings such as IRS purposes and insurance coverage.

“With the introduction of laboratory-grown diamonds into the industry, we have seen the cost come down over the past two to three years, and its growth pattern remains to be seen,” said Ehrenwald. “My purpose in establishing the Laboratory-Grown Diamond Exchange is to have an accurate and reliable database of asking prices from all players involved in this emerging industry. As a longstanding professional gem and jewelry appraiser, the need to factually substantiate the cash value of LGDs is of the utmost importance. The Laboratory-Grown Diamond Exchange will not only provide valuable in-trade services, but will be an informative educational resource for all.”

(PRESS RELEASE) NEW YORK — Getting personal jewelry insurance just got easier. Lavalier Personal Jewelry Insurance announces the launch of two-way messaging to quickly guide consumers through the insurance process.

“Lavalier partnered with Pypestream to incorporate artificial intelligence – AI – in our consumer application process for personal jewelry insurance,” explained Joseph Dowd, president of Berkley Asset Protection, Lavalier’s parent company. “This makes applying for insurance a snap.”

Lavalier chose Pypestream, a customer-engagement software firm that uses conversational AI, to create a more user-friendly, informed experience. The solution allows consumers to purchase and bind a policy directly within the conversational interface. When consumers request an insurance quote on Lavalier.com, the Lavalier Assistant guides them through each step of the process, providing real-time explanations for insurance terms and questions.

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“As far as we can determine, Lavalier may be the first to use two-way messaging to quote and immediately bind insurance policies online,” said Marketing and Sales Vice President Melissa Becker. “We wanted the process to be easy, yet provide consumers with useful information throughout the process.”

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